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Wednesday, November 2nd, 2005
Using Strategic Alliances to Develop New Products: Road Warrior or Road Kill, it's your Choice (Product Management Thought Leader Series)
Dr. Slowinski will describe the Alliance Framework, a rigorous, structured approach for forming and managing external product development relationships. He will also describe powerful solutions to problems that destroy most alliances including intellectual property issues, cultural mis-matches, and poorly designed decision making /communication structures. Come prepared to share your non-proprietary tools and metrics. This will be a very interactive presentation.
From Dr. Slowinski's recent book on "Reinventing Corporate Growth":
"Corporations are undergoing a radical transformation as managers seek new ways to grow. Courageous CEOs challenge their organizations to break down the walls and invite the outside world in. Visionary managers see the entire world as their new product development organization and gather the finest resources from around the globe to create products. These men and women are changing more than their organizations. They are changing the nature of business itself.
Most management books are designed to help managers think differently. This book is designed to help managers act differently. We will follow executives as they redefine their firms in search of a better way to grow. We will help employees break out of the cubicles of their minds and embrace external products and technologies. We will watch product development teams win marketplace battles by integrating their skills with the talents of others.
This book breaks through the 50,000-foot fluff of buzzwords such as "win-win" and "leverage" and takes you into the trenches. We will follow managers as they gather in groups of twos and threes … and tens, to lead their employees in this new growth model. This is more than a book on corporate growth. It is an open letter to management, a challenge to rethink the boundaries of the firm and view the entire business world as a single resource base. Many will find this book provocative. Some will find it disturbing. The value of these words will be judged by their impact on the only two measures that count, improving the firm's ability to maximize its presence in market space and increasing the bottom line."
Presenter
Gene Slowinski, Director of Strategic Alliance Research at the Rutgers University Graduate School of Management and Managing Partner of the Alliance Management Group
Prior to forming the Alliance Management Group, he held management positions at AT&T Bell Laboratories, and Novartis Corporation. In addition to a Ph.D. in Management, Gene holds an MBA and a Masters Degree in the sciences. He is a member of Los Alamos National Laboratory’s Technology Commercialization Advisory Board.
For the last 20 years Dr. Slowinski has consulted and conducted research on the formation and management of strategic alliances, joint ventures, mergers, and acquisitions. His clients include GlaxoSmithKline, Merck, Lucent Technologies, Motorola, Johnson & Johnson, Ethicon, ExxonMobil, AT&T, Becton Dickinson, Procter & Gamble, Battelle, and many other Fortune 500 firms. An author and lecturer, Gene has presented his work to The Conference Board, The Licensing Executives Society, The Industrial Research Institute, and The American Electronics Association. His articles on managing strategic alliances can be found in Business Horizons, Research and Technology Management, Mergers and Acquisitions, Economic Development Quarterly, Les Nouvelles, Cooperative Strategies in International Business, The Journal of Advanced Management, and Managing the High Technology Firm. In 2003, Gene co-authored the book The Strongest Link with Matt Sagal.
Gene is active in the technology management community. He is a member of the Academy of Management, The Conference Board's International Council on the Management of Technology and Innovation, the Industrial Research Institute's Research-on-Research Committee, and the Technology Management Research Center at Rutgers University. In addition, he is on the Board of Directors of Advanced Adjuvants LLC.
Event Logistics
Time : 6:30 - 9:30PM Date : Wednesday, November 2nd, 2005
Location: Duffy Hall, Graduate Lounge, Seton Hall University, South Orange, New Jersey
Dinner : Deli Buffet Format: Networking / Presentation / Networking
Cost : $25 - PDMA, $35 - Non-Member, $15 - Student
Early-Bird (until October 26th): $20 - PDMA, $30 - Non-Member, $10 - Student
PDH : 2 PDH
Event Flier
Directions (Campus Map)ook for Howe Center !)
