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Thursday, December 15th, 2005
Modern QFD and the Voice of the Customer (Product Management Thought Leaders Series)
Quality Function Deployment (QFD) is a quality system for assuring customer satisfaction through the efficient delivery of value. You’ve probably heard the phrase “voice of the customer”, but did you know it comes from QFD? What tools and techniques exist for listening to the Voice of the Customer? And how can we accurately prioritize customer needs? Or customer projects?
You may know about traditional Quality Function Deployment, and even the “House of Quality” matrix, but did you know that in Modern QFD there are often NO matrices used? And that for many projects this is the preferred approach to QFD? Or that there is a Blitz version of QFD for rapid product development? And if speed is the need, QFD has a special deployment for significantly reducing the elapsed time of development projects.
Presenter
Richard E. Zultner, QFD Institute, QFD Red Belt®
Richard Zultner is a Director and Founder of the QFD Institute – a non-profit organization dedicated to the advancement of QFD in North America. Richard learned QFD from Dr. Yoji Akao, who created QFD beginning in 1966, and who certified Richard as a QFD Red Belt®, one of two in North America.
Event Logistics
Time : 6:30 - 9:30PM Date : Thursday, December 15th, 2005
Location: Hampton Inn, Somerset, NJ Dinner : Deli Buffet
Cost : $25 - PDMA, $35 - Non-Member, $15 - Student
Early-Bird (until December 8th): $20 - PDMA, $30 - Non-Member, $10 - Student
PDMA Members: If you bring someone, who is not a PDMA member yet, paying the above listed price, your attendance fee will be waived!
PDH : 2 PDH
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